Monthly Archives: May 2014

Top tips for wordpress plugins we love­­

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For most businesses building there own website or for young vibrant web design companies knowing the very best plugins for wordpress is crucuial to success, or at least helping with making things easier online. Our top tips are these:

Yoast SEO for wordpress
The truth is that if you want to thoroughly succeed online, no one plugin will the number factor, but having the very best plugins will most definitely help. With yoast SEO it simply makes life easier, from the technical side of adding sitemaps and URL tidying to being able to implement your meta titles and tags.

But always remember that balancing your search engine optimization is better done nataurally and ethically, rather than attempting to cheat your way through online marketing. Being number one in the search engine rankings is possible with hard-work and building a strong brand and website online.

Akismet
As they say it is a plugin “Used by millions”, but it is very likely it is the very best around for protecting your blog or website from comment and/or trackback spam, of which every web owner will get loads of annoying emails from time to time. Especially when your site gets more and more popular!

Contact Form 7
Another great plugin that you can place anywhere on your website, this could be a contact page, about page or even get a quote page. The great thing about adding this plugin is that you can have identical contact forms on multiple pages, but unique to that page. The other bonus is that for tracking purposes you can actually see what each potential customer looks at and what page they fill out the form.

But amongst all else, adding this simply and easy plugin on your website it keeps copies of all ‘saved form submissions’, which also email your chosen email address inserted. Which is also great for SEO’s that want to see what there hard work has done, but also great for the business owner to see what there website has created and the last biggie, is that of never loosing a potential lead as it is on the back end of your WordPress website.

Some of the other handy plugins tools are redirection tools that can redirect one webpage to another, great for older websites changing to newer ones, with the 301 redirect and great starter. Plus also looking at customer review plugins, simple and easy to get your customers to review you and your service.

Online Marketing for Businesses

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Online Marketing for BusinessesSometimes many new businesses forget the importance of simple things like marketing and advertising, the truth is that whether you are an online business or one on the High Street, you simply need a presence or awareness programme to get potential buyers to your door.

So as a new business you have an idea, a thought, and kind of big idea. But, maybe you are scared to find out how you can get it going? The best thing any owner can do is talk to family, friends and most definitely a business in the know-how. Luckily for us is being based in Hampshire, we simply did a Google search for online marketing Hampshire and we found various experts in their field on not only driving new traffic to any given website, but also they understand the importance of being seen offline too.

The funny thing is that 5 years ago, you could have bought an exact match domain, and watch it land directly on page one without the slightest ounce of work. Now in 2014 it is crucial to find a named brand that looks and works great both on and off-line, and to be honest you have to build a great website, get it optimised so the search engines understand what the page or website is all about, and once this is done and only then you should think about building a following through social media channels.

Do’s Build a workable website design, get it optimised through SEO (search engine optimisation)

Don’ts no cheating, or lazy behavior! Get out there a produce the business and don’t wait for it to come to you.

Must’s Build a ethical and natural brand, and get your business talking through social media. Social media is really the modern day way of networking.

Possible’s printed marketing material, but this really depends on the business. For example if you are a carpet cleaner then flyers could help, but if you are a company offering SEO for Hampshire businesses then being seen online works better than flyers.

The truth nowadays is that all of us are online, by way of a mobile device, or at home on our computer. So not believing in what every business should be doing is a way of possibly not moving with the times, don’t get stuck in a rut and source your perfect internet marketing partner.

The Mistakes Businesses Make

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If you look back at the year 1996, (we picked this year at random) the common theme was that if you needed hep at home, a plumber, decorator or even a glazier you’d pick up your larger than life yellow pages, search the index and find your page. But when you fast forward to the year 2014, the yellow pages has become smaller and smaller, but why we ask ourselves? and what has happened.

Internet-Web-MarketingThe simple answer is the internet and the way we search for things.

With the inception of search engines like Google back in 1998, and with many people saying whats the point of Google and we can’t see it catching on, and the mobile industry hitting a all time high. The dramatic change is the internet, full stop. Many business predictions from wealthy or business experts may have predicted all kinds back in the late 1990s, even Alan Hansen got it wrong with his statement on “You can’t win anything with kids”. How so wrong he was, it just shows sometimes in everything we do as humans things change.

The Mistakes Business Make Online are easy to see

Many businesses even in the year 2014 still stick to what they think works, using yellow pages or local directories for advertising and their online search directory, which is really a poorly done Google.com, but hey. The times we have heard the sales people saying… “we are Google’s partner”. Sorry, but an organisation like Google doesn’t have partners, they have people making money for them, that’s the difference. The truth is that many of us used to use paper form directories to find what we need, whether a trade, service or local business. But nowadays we simple have mobile phones, tablets on the go and laptops and desktops at home to surf the web and Google is the UK’s number one.

So if you have a business, lay the foundations and get a website design company on board, then look at internet marketing for your business, then look at how other forms of marketing can help your business and watch the business flow in. Don’t make school boy errors that may haunt you in years to come, make the decision to boost online sales now!