Category Archives: Internet Marketing

Online Marketing for Businesses

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Online Marketing for BusinessesSometimes many new businesses forget the importance of simple things like marketing and advertising, the truth is that whether you are an online business or one on the High Street, you simply need a presence or awareness programme to get potential buyers to your door.

So as a new business you have an idea, a thought, and kind of big idea. But, maybe you are scared to find out how you can get it going? The best thing any owner can do is talk to family, friends and most definitely a business in the know-how. Luckily for us is being based in Hampshire, we simply did a Google search for online marketing Hampshire and we found various experts in their field on not only driving new traffic to any given website, but also they understand the importance of being seen offline too.

The funny thing is that 5 years ago, you could have bought an exact match domain, and watch it land directly on page one without the slightest ounce of work. Now in 2014 it is crucial to find a named brand that looks and works great both on and off-line, and to be honest you have to build a great website, get it optimised so the search engines understand what the page or website is all about, and once this is done and only then you should think about building a following through social media channels.

Do’s Build a workable website design, get it optimised through SEO (search engine optimisation)

Don’ts no cheating, or lazy behavior! Get out there a produce the business and don’t wait for it to come to you.

Must’s Build a ethical and natural brand, and get your business talking through social media. Social media is really the modern day way of networking.

Possible’s printed marketing material, but this really depends on the business. For example if you are a carpet cleaner then flyers could help, but if you are a company offering SEO for Hampshire businesses then being seen online works better than flyers.

The truth nowadays is that all of us are online, by way of a mobile device, or at home on our computer. So not believing in what every business should be doing is a way of possibly not moving with the times, don’t get stuck in a rut and source your perfect internet marketing partner.

The Mistakes Businesses Make

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If you look back at the year 1996, (we picked this year at random) the common theme was that if you needed hep at home, a plumber, decorator or even a glazier you’d pick up your larger than life yellow pages, search the index and find your page. But when you fast forward to the year 2014, the yellow pages has become smaller and smaller, but why we ask ourselves? and what has happened.

Internet-Web-MarketingThe simple answer is the internet and the way we search for things.

With the inception of search engines like Google back in 1998, and with many people saying whats the point of Google and we can’t see it catching on, and the mobile industry hitting a all time high. The dramatic change is the internet, full stop. Many business predictions from wealthy or business experts may have predicted all kinds back in the late 1990s, even Alan Hansen got it wrong with his statement on “You can’t win anything with kids”. How so wrong he was, it just shows sometimes in everything we do as humans things change.

The Mistakes Business Make Online are easy to see

Many businesses even in the year 2014 still stick to what they think works, using yellow pages or local directories for advertising and their online search directory, which is really a poorly done Google.com, but hey. The times we have heard the sales people saying… “we are Google’s partner”. Sorry, but an organisation like Google doesn’t have partners, they have people making money for them, that’s the difference. The truth is that many of us used to use paper form directories to find what we need, whether a trade, service or local business. But nowadays we simple have mobile phones, tablets on the go and laptops and desktops at home to surf the web and Google is the UK’s number one.

So if you have a business, lay the foundations and get a website design company on board, then look at internet marketing for your business, then look at how other forms of marketing can help your business and watch the business flow in. Don’t make school boy errors that may haunt you in years to come, make the decision to boost online sales now!

 

In an Online World, What is SEO?

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When it comes to getting your business trading online in this modern world what is SEO (which means Search Engine Optimisation), to start with it is really a way to optimize your website not only for search engines like Google, Yahoo and Bing, but also to tell the potential customer or reader exactly what you do.

We asked a local company in SEO Southampton to explain things a bit clearer and they said this “Well in truth the SEO industry does have a good and bad name, as does most industries. But running Web Find we believe that optimizing a website and building a website design is simply only part of the start of a story, correct marketing on and off line is really important. But in this day and age not having a web presence is a crucial mistake that many business owner make, but why? “

How Can we Boost Web Business?

Starting up a Business online is and can be greatly financial viable for many, but picking the correct service or product is also key. The best way to start boosting your business online is to start with getting a website design, then get it optimised and then start to market it.

The best way to market your business is too either get out there and tell people about your wonderful services, or shout about you and your brand through social media channels, facebook, twitter and even pinterest spring to mind. Getting in peoples faces just builds trust between you and them, but don’t over do it as it can have the opposite effect.

We as business owners have to remember that SEO is the second part journey part of web design, and it builds the foundations of the present and builds for the future. Over doing search engine optimization is not really necessary, but calling in the professional experts can truly boost business in the very best ways possible.