Category Archives: Website Design

Mobile optimisation: is your website costing your business?

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Mobile optimisationIt’s never been easier to set up a website, with companies having the choice of hiring someone to complete the task for them or undertaking the job themselves. There are solutions that involve ready-made templates, with businesses simply needing to customise the space with their own copy, images and logos.

In fact, the majority of businesses will find themselves struggling without the presence of a website, due to the huge number of people who now research and buy online. Commissioning web design work is a small price to pay when a lack of website could lose huge numbers of potential customers.

However, it seems that simply having an online presence now isn’t enough. People’s research and shopping habits are changing, and the internet is no longer just about laptops and desktops, it’s also about smartphones and tablets.

This is where mobile optimisation comes in; essentially, creating an additional version of a website that is designed to look its best on tablet and smartphone screens. Many websites are mobile compatible, but a mobile optimised site is one that is designed specifically for mobile internet users. Its design solutions include text that can be read without the need to pinch and zoom, with the site optimised for speedy loading of media, fast navigation and content that is to the point.

Why is this important? Well, if using the internet on a smartphone/tablet – especially when out and about – a consumer will want speed and efficiency. They’ll want to be able to get to where they want to be in a short time and with little effort. If they can’t… you may just find that they choose to use your mobile optimised competitors instead. There’s no denying the importance of web design for any business – but a lack of mobile optimisation in particular may be more costly to your business than you think.

The Mistakes Businesses Make

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If you look back at the year 1996, (we picked this year at random) the common theme was that if you needed hep at home, a plumber, decorator or even a glazier you’d pick up your larger than life yellow pages, search the index and find your page. But when you fast forward to the year 2014, the yellow pages has become smaller and smaller, but why we ask ourselves? and what has happened.

Internet-Web-MarketingThe simple answer is the internet and the way we search for things.

With the inception of search engines like Google back in 1998, and with many people saying whats the point of Google and we can’t see it catching on, and the mobile industry hitting a all time high. The dramatic change is the internet, full stop. Many business predictions from wealthy or business experts may have predicted all kinds back in the late 1990s, even Alan Hansen got it wrong with his statement on “You can’t win anything with kids”. How so wrong he was, it just shows sometimes in everything we do as humans things change.

The Mistakes Business Make Online are easy to see

Many businesses even in the year 2014 still stick to what they think works, using yellow pages or local directories for advertising and their online search directory, which is really a poorly done Google.com, but hey. The times we have heard the sales people saying… “we are Google’s partner”. Sorry, but an organisation like Google doesn’t have partners, they have people making money for them, that’s the difference. The truth is that many of us used to use paper form directories to find what we need, whether a trade, service or local business. But nowadays we simple have mobile phones, tablets on the go and laptops and desktops at home to surf the web and Google is the UK’s number one.

So if you have a business, lay the foundations and get a website design company on board, then look at internet marketing for your business, then look at how other forms of marketing can help your business and watch the business flow in. Don’t make school boy errors that may haunt you in years to come, make the decision to boost online sales now!

 

The Best Website Designers in Portsmouth

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Finding a company capable of doing the very best online

We decided to search high and low to find the very best Website Designers in Portsmouth and we can certainly say that we have truly found them, the main attributes that we have searched for are creatively, flair and the actual ability to work with their target customer. Something that is key to any web developer is the ability to be above to work with any customer at anytime, any place and any where and know exactly what they need to move their business forward online.

 

Looking for a company that can provide great testimonials

When we searched the local search engines for Web Design and Google helped pick our local area, the first item on our agenda was.. what have they done, what experience do they have and thirdly how professional are they? Looking at who are based in Portsmouth really stood out from the crowd, firstly on their design and when meeting them in person they came across very professional and knowledgeable in what they offer.

 

What extras can they perform online?

The problem in today’s world online is that most web designers can’t or don’t know enough about search engine optimization, but offer it. The truth is that many developers create a site, get paid and then say we are finished, which is not great for the business owner. The main thing that most web designers offer are that ability to create stunning designs and then market them online, creating a long standing awareness of how to improve and make more money.

Any business that doesn’t have a web page should have one; if you’re not online then your competitors may be getting that extra work in that you are not, fact. It is also true that if you pick the wrong agency then you may be heavily loosing out online.

How to Decide Whom to Pick, in a Minefield Online

The truth is that it is very hard picking or deciding who to use for your next venture online, but our top advice is find an Online Marketing Company that can actually help your business improve online through (Search Engine Optimisation) SEO Portsmouth, otherwise you may regret working with them.

Here are our top tips:

  1. Check out there design work.
  2. Make sure your website works across different platforms.
  3. Read their customer reviews.
  4. If you want improvement in search engine rankings, check their results. Also get them to prove it.
  5. Make sure you get along with your chosen company.
  6. Always get 2-3 estimates of works.

Website Design for Businesses

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Website Design for BusinessesBeing a business in this modern world, it is absolutely imperative to have an online presence. Without having a website design online how can it be possible for your potential customers to find you? The truth is that there are probably still four out of ten businesses still without any kind of knowledge or expertise to know where to go or where to find out how to get online.

The actual benefits for being online vary a lot from business to business, and also what is needed, local website design companies can offer various solutions to getting online. Their offerings range from a single one pager site, to a more brochure web page to a more detailed eCommerce shop, plus with many other varying features available.

 

How many pages should my website have?

Every business will have a homepage, about us and contact us page as standard, but some may want further pages. For example a builder may want a portfolio page and maybe even a services page to showcase what they can actually complete.

 

How can I generate business through my website?

The best way to get business through a new website is simply to get it optimised through search engine optimisation, and this is the best ethical and natural way to get found and we would suggest talking to seo services company web find interactive. A truly all out internet marketing company that work closely with a varied client base, and focus their energies on helping out local businesses get seen online.

 

Be patient when starting a internet marketing campaign

Remember that any work started should be ongoing, a lot of business do sometimes believe that if a seo expert works on a website for a month they will get magical results. Yes this can sometimes be the case, for the most part search engine results should be done naturally and can take weeks to months. If you want a quick fix, then we would suggest looking at a adwords campaign which is paid for advertising, which again can be helpful especially when looking at what keywords will work for your web site.

Remember that everything starts with a solid and worked out foundation, the same goes for your company online. We are Bird Trading online, a website maintained by the Bird Group UK.