If you look back at the year 1996, (we picked this year at random) the common theme was that if you needed hep at home, a plumber, decorator or even a glazier you’d pick up your larger than life yellow pages, search the index and find your page. But when you fast forward to the year 2014, the yellow pages has become smaller and smaller, but why we ask ourselves? and what has happened.
The simple answer is the internet and the way we search for things.
With the inception of search engines like Google back in 1998, and with many people saying whats the point of Google and we can’t see it catching on, and the mobile industry hitting a all time high. The dramatic change is the internet, full stop. Many business predictions from wealthy or business experts may have predicted all kinds back in the late 1990s, even Alan Hansen got it wrong with his statement on “You can’t win anything with kids”. How so wrong he was, it just shows sometimes in everything we do as humans things change.
The Mistakes Business Make Online are easy to see
Many businesses even in the year 2014 still stick to what they think works, using yellow pages or local directories for advertising and their online search directory, which is really a poorly done Google.com, but hey. The times we have heard the sales people saying… “we are Google’s partner”. Sorry, but an organisation like Google doesn’t have partners, they have people making money for them, that’s the difference. The truth is that many of us used to use paper form directories to find what we need, whether a trade, service or local business. But nowadays we simple have mobile phones, tablets on the go and laptops and desktops at home to surf the web and Google is the UK’s number one.
So if you have a business, lay the foundations and get a website design company on board, then look at internet marketing for your business, then look at how other forms of marketing can help your business and watch the business flow in. Don’t make school boy errors that may haunt you in years to come, make the decision to boost online sales now!